Facebook VS Google

Facebook: $1.06 billion, down 6.5 percent year on year and down 32 percent sequentially.
Google: $2.9 billion, up 1 percent year on year and up 0.7 percent sequentially.

Click through rates

Facebook: 0.051%
Google: 0.4%
Average: 0.1%

Targeting

Facebook:

• Education
• Workplace
• Likes
• Location
• Demographics

Google:

• Interest
• Keywords
• Remarketing
• Location
• Demographics

Formats 

Facebook: standard display ad, Sponsored Stories
Google: Text ads, image ads, video text overlay ads, mobile web game ads

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