LVMH - Louis Vuitton/Moet open Hotel in St Tropez on the Place Des Lices

The world leader in luxury with a unique portfolio of over 60 prestigious luxury brands, Louis Vuitton - Moët Hennessy, better known as the LVHM group, is now all set to pamper its high-heeled clients with its first ever hotel named as White 1921. Located in the heart of Saint-Tropez, on the renowned Place des Lices, the White 1921 now opens its doors in the former Maison Blanche. Apparently, the fashion world is playing a major role in setting the trends for the luxury hospitality industry, as we get to see some of the most luxurious designer hotels like Giorgio Armani in Milan, Bottega Veneta Hotel, besides the luxury residences like the world's first Herme's apartment in Singapore, Missoni Luxury Residences in Manila and the limited edition Versace homes, to name a few.

Located in the heart of Saint Tropez, on the well-known Place des Lices, the White 1921 opens its doors in the former Maison Blanche.

Designed by architect Jean-Michel Wilmotte, the bar set in the mansion’s garden invites you to a festive break. The 82-seat bar offers the finest champagnes by the glass, including a rare vintage Moet from 1921.